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rom farm to table: communicating quality, listening to the consumer

How to communicate the value of a certified supply chain and meet the needs of consumers: the European ‘EU Beef, Pure Quality’ project puts Fassone Piedmontese beef in the spotlight

15, Sep 2026

How much does the consumer really know about the journey that takes meat from the farm to their table? And what information do they look for in order to make an informed choice?

These are important questions for a supply chain that is rich in expertise, regulations and controls, yet still little known to those who buy the products.

https://www.localmountainbreeds.eu/


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