Over seven weeks of activities spanning outdoor advertising, retail media, CTV, influencer marketing and social media to boost awareness and consideration of Irish Grass-Fed Beef PGI in Italy
Bord Bia, the Irish government agency for the promotion of food and drink, is launching its Autumn 2026 Campaign in Italy, dedicated to Irish Grass-Fed Beef PGI. With over seven weeks of activities between late September and December, the campaign will ensure a continuous presence in Q4 to raise awareness of the product amongst Italian consumers.
The strategy integrates outdoor advertising, retail media, Connected TV, influencer marketing and social media into a system of complementary touchpoints throughout the consumer journey, with the aim of expanding reach and touchpoints whilst boosting awareness and consideration, from daily commutes right through to the moment of purchase.
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out