A journey that began in Castelnuovo Rangone (MO), in the heart of Emilia’s cured meat tradition, and has since become a national and international benchmark
Founded in 1886 in Castelnuovo Rangone, in the heart of Emilia’s cured meat tradition, Villani is now recognized as Emilia’s oldest cured meat producer, a record that speaks to the continuity of a craft passed down from generation to generation. Led by the fifth generation of the family, the company combines craftsmanship and contemporary vision, loyalty to its origins, and responsibility towards the future. Its 140th anniversary is therefore an opportunity to reaffirm a way of doing business that focuses on the value of people, time, and work done well, day after day.
A special cured meat has been produced to mark this anniversary. A new product dedicated to the history of the founder, Irma Zironi Villani, a woman who, with her dedication, commitment, and team spirit, enabled the company to grow by starting the production of mortadella and representing a point of reference for the whole family. Few people know her story and her value, but this historic moment provides an opportunity to tell her story and praise her through a new mortadella.
A mortadella made from a unique recipe that contains a secret ingredient, the same one she used in the past. This specialty is tied by hand with an elegant black linen cord and cooked slowly in the oven to achieve a unique and distinctive texture. Irma Villani’s original recipe book is preserved as a tangible testimony to knowledge handed down over time at MUSA, the first Museum of Charcuterie in Castelnuovo Rangone, founded in 2013 at the behest of the Villani family.
«For our family, celebrating 140 years means looking with respect at what has been left to us as a legacy and continuing to carry it forward with the same seriousness and passion» says Carlo Filippo Villani, General Manager of Villani Salumi. «Mortadella Irma is the symbol of this bond: a tribute to our origins and, at the same time, a promise for the future. It is the truest way we know to tell who we are, through the product and craft that have always represented us».
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out