In one volume, Palmieri's intuition that changed Italian charcuterie
A product that symbolizes Italian charcuterie excellence becomes the protagonist of an author's tale: “Una favola di mortadella” (A Mortadella Fairy Tale) has been released, a book edited by journalist and writer Davide Paolini and published by Gruppo Editoriale, dedicated to Mortadella Favola by Salumificio Palmieri, a successful case history in the Italian agri-food scene. The book traces the history—which began in the heart of Emilia and is deeply linked to the gastronomic tradition of Modena—that has made Mortadella Favola a benchmark in the premium deli counter segment, recounting the entrepreneurial vision of the Palmieri family and the path that led to the creation of the world's first mortadella stuffed and cooked in pork rind, a patented solution that marked a turning point in the category.
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find outFrom traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out