From 21 December, tune in to a magical journey through tradition and creativity to celebrate the most iconic mortadella sausage
In 1997, Carlo Palmieri, in San Prospero in the province of Modena, transformed his love for cured meats into something exceptional: he invented the first mortadella stuffed into natural casings and cooked in the natural rind. Now, this true story has become a fairy tale. Or rather, the “fairy tale of Favola”, because that is what the mortadella was called. The third and fourth generations of the Palmieri family and the Armando Testa Torino agency, which saw the potential for a beautiful narrative in this true story, tell it in the most magical way.
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out