Opera as a strategic asset for the wine and food tourism sector linked to culture and tradition
It was Nabucco, Giuseppe Verdi's first masterpiece, that opened the Arena di Verona Opera Festival 2025 on Friday 13 June with a spectacular new production by Stefano Poda. Among the protagonists present at the premiere were also Enrico Corsini and Leonardo Giacobazzi, respectively president and vice-president of the Consortium of Traditional Balsamic Vinegar of Modena, with Oro Nero on the spot to share the importance of creating synergy for the benefit of a common goal, that of offering new opportunities for experiential tourism to promote the culture of Italian excellence such as opera and Traditional Balsamic Vinegar of Modena PDO.
Traditional Balsamic Vinegar of Modena PDO has reached a quota of 16.5 thousand litres and an estimated turnover of almost 7 million euro, with an export quota of around 70%, particularly to the USA, France, Germany and Japan. There are currently more than 220 producers, for an offer of 165,000 bottles, of which 90,000 of 12-year aged product and 75,000 of Extra Vecchio product, aged at least 25 years.
Nabucco 2025, photo © Ennevi Fondazione Arena
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