Exports are the primary driver of growth, recording a 19.4% increase and now accounting for 27.8% of total sales, confirming the growing popularity of Mortadella Bologna IGP in international markets
Mortadella Bologna IGP posted growth across all key indicators in the first half of 2026, confirming the growth trajectory it has been on in recent years. Production exceeded 19.6 million kg (+2.9%), while sales rose by 4.4%, driven in part by the excellent performance of pre-sliced mortadella in trays (+10.1%), which is increasingly popular with consumers.
Exports are the primary driver of growth, recording a 19.4% increase and now accounting for 27.8% of total sales, confirming the growing popularity of Mortadella Bologna IGP in international markets.
«While the Italian market is going through a period of reflection, exports are the main driver of growth, with double-digit increases in our key European markets» says Guido Veroni, president of the Consortium. «These results are even more significant in a context of essentially stable food consumption, confirming Mortadella Bologna IGP’s ability to strengthen its competitiveness both in Italy and abroad».
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