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From ISIT to Salumitalia

New name and new logo for an even stronger identity with the payoff: “Protection, Tradition and Territory"

29, May 2025

New name and new visual identity to strengthen its mission: to protect and promote excellent Italian delicatessen products with Geographical Indication and strengthen the role of its Protection Consortia.

Salumitalia – Geographical Indication Consortia: this was the choice of the Assembly of associated Protection Consortia, held in Varano de’ Melegari. At the base, the desire for immediate recognition of the organization and a modern brand focused on the subjects and values that underpin its action.


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