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Tradizione in etichetta vale 3,4 miliardi di euro: l’analisi dell’Osservatorio Immagino di GS1 Italy

The answer comes from the latest edition of GS1 Italy’s Immagino Observatory

03, Apr 2026

We often hear about food innovation, but how much does tradition influence Italians’ purchasing decisions?

The answer comes from the latest edition of GS1 Italy’s Osservatorio Immagino*, which has devoted its in-depth report to food products whose labels feature:

The 18th edition of the Osservatorio Immagino report is available to download free of charge from the website osservatorioimmagino.it.


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