The pre-sliced meat sector is showing a growth trend approaching double digits, confirming Prosciutto Toscano DOP as a key player in new consumption channels, with exports establishing themselves as an important strategic asset
In 2025, Prosciutto Toscano DOP saw significant growth in the pre-sliced product segment, with an increase of 8.92% compared to the previous year. This result confirms the positive trend of recent years and reflects a clear shift in consumer preferences, which are increasingly leaning toward self-service products, valued for their convenience, reliability, safety, and excellent shelf life.
As evidence of a vital and constantly evolving market presence, there has been significant growth in production since September 2025. To capitalize on this momentum, in 2026 the Consortium is increasingly focused on strengthening its direct connection with consumers through a strategic plan of activities in the large-scale retail sector (LSR), the primary sales channel for the PDO. The goal is to enhance the shopping experience and promote awareness of this product of excellence through tastings, informational materials, dedicated banners, and social media campaigns carried out by major national retail chains.
Exports are also performing well. Germany remains the main export market for Prosciutto Toscano, with a significant increase, once again, in sales of the pre-sliced product. The United States and Canada, on the other hand, are the main export destinations for the thriving non-EU market.
«The growth in production since September allows us to look ahead to 2026 with cautious optimism» said Fabio Viani, president of the Prosciutto Toscano DOP Consortium. «Sales figures — driven by pre-sliced products — demonstrate the product’s recognition in the market and confirm how well Prosciutto Toscano DOP meets the needs of modern consumers seeking quality and authenticity, combined with convenience. We look to the future knowing that the distinctiveness of our product and its strong connection to the territory remain our greatest competitive strength. As a protection consortium, we stand alongside companies to support them in promoting and safeguarding the product, including through numerous initiatives featuring Prosciutto Toscano DOP.
In May, we will be present at the TuttoFood trade fair, which continues to serve as an essential showcase for engaging a diverse audience — from international B2B partners to end consumers — with the aim of highlighting and allowing visitors to experience firsthand the distinctive qualities and identity that make our product unique in the world: a perfect balance between time-honored tradition and the ability to respond with versatility to the challenges of the global market».
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