This is the picture that emerges from a survey conducted by the CremonaFiere Observatory, launched last year through the Scientific Committee of International Livestock Fairs
Italian consumers know (very) little about the milk they drink. This is the picture that emerges from a survey conducted by the CremonaFiere Observatory, launched last year by the Scientific Committee of International Livestock Fairs. The research, which involved over a thousand residents in the province of Cremona with a multiple-choice questionnaire, aimed to gauge citizens’ real awareness of crucial issues in the dairy sector: from animal welfare to environmental sustainability, from technological innovation to nutrition, to plant-based products and food safety.
The CremonaFiere Observatory will continue to monitor these issues and will present all the data collected and processed during the Il Gusto di Saperlo event, scheduled for 28 November at the International Livestock Exhibitions in Cremona. It will be an opportunity to explore the results and stimulate debate with the main players in the supply chain on the need for more information for consumers.
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