The Italian Consortium for the Protection of Mortadella Bologna launches a new communication project
With the 13th edition of Mortadella Day now over, it is time for new projects for the Italian Consortium for the Protection of Mortadella Bologna, which is launching the first digital format dedicated to producers and the different interpretations of Mortadella Bologna PGI that each company produces.
'I Maestri del Gusto Rosa' (The Pink Masters of Taste) represents the starting point for a new direction in the consortium's communication, where Mortadella Bologna PGI will always be at the centre, but in the different traditional recipes of the production companies: a know-how handed down through generations, which has transformed a product born of Italian charcuterie tradition into a global icon of taste, a symbol of Made in Italy agri-food.
https://mortadellabologna.com/racconti/maestri-del-Gusto-Rosa/
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