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Focus on Gen Z and Alpha

An analysis of young people's habits and the role of cured meats in school, sport and everyday life

14, Sep 2025

The bell has just rung, but not only for students and teachers. With the return to school, food that accompanies young people between lessons, sports and leisure time is also back in the spotlight. It is precisely this context that is the focus of the new Dossier on Generations Z and Alpha and nutrition, promoted by the Italian Cured Meat Promotion Institute (IVSI) and edited by Nutrimi (www.nutrimi.it), which explores the relationship between the new generations, cured meats and conscious lifestyles.

For Generations Z and Alpha, who focus on well-being, practicality and awareness, even mid-morning snacks or quick lunches become key moments. The dossier – entitled “Gen Z and Alpha and the role of cured meats in nutrition for muscle and cognitive development” and downloadable at this link: https://www.salumi-italiani.it/area-download/ in the nutrition section – highlights how young people are looking for smart, balanced meals that provide energy without slowing down their day.



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