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Epta reinvents the in-store experience on the Costa Brava

Custom design and cutting-edge refrigeration

02, Sep 2025

Milan, 1st September 2025 - Epta – Independent global player and leader specialised in commercial refrigeration – has successfully led the restyling of the hypermarket of the renowned Supermercats Montserrat brand in Empuriabrava, a picturesque town known as the Spanish Venice, turning the store into an oasis of freshness and a benchmark for quality and comfort in the retail sector.


A key strength of the project is the contribution of EptaConcept, Epta’s multidisciplinary team, which designed the store layout by enhancing customer flow, materials and visual identity. As a testament to the Group’s positioning as a Fully Integrated Provider, the EptaTechnica and EptaService divisions – backed by complementary technical expertise – were involved in every stage, from the custom design of the most advanced natural refrigeration solutions, to their installation and the activation of post-sales digital services, including remote monitoring to enable predictive maintenance.


INTERIOR DESIGN THAT MAKES A DIFFERENCE: EPTACONCEPT’S WINNING FORMULA

In the renovated hypermarket of Empuriabrava, interior design isn’t just a matter of aesthetics, but a key element of the commercial strategy.


“The entire project stems from the desire to create an open space capable of elevating the perception of the environment and offering consumers a natural, intuitive and engaging shopping experience” stated Diego Ortega, Country Concept Manager of Epta Iberia, who continued “Every solution proposed, in line with the layout, prioritises low-height refrigerated furnishings and custom vertical models, designed to improve product visibility and encourage targeted purchasing behaviour. It’s a replicable model for retailers looking to combine design with commercial performance .


THE GRANFIT RANGE ENHANCES THE FRESHNESS OF MEDITERRANEAN FLAVOURS 

The new layout further enhances Mediterranean flavours, particularly fresh fish, which represents the highlight of the local offering. Ensuring maximum quality and optimal preservation are two top-of-the-line models from Costan’s GranFit family, installed in the Fresh department. These models rank among the most efficient solutions in the Group’s portfolio, thanks to their outstanding energy performance.


Specifically, the semi-vertical GranValdaj and the vertical GranVista Next models, both positive-temperature units designed for pre-packaged products, combine an almost invisible structure with low energy consumption. And for timeless flavour, frozen products are preserved in GranSesia units, semi-vertical models designed to maximise display area while maintaining a compact and linear form, allowing these food items to stand out even in smaller spaces.


From a technological standpoint, all remote models are powered by the transcritical CO modular control unit ECO2Middle, chosen for its high application flexibility and its ability to provide a refrigeration capacity ranging from 60 to 150 kW for medium and from 0 to 50 kW for low temperature. In conclusion, the integration of the ETE (Extreme Temperature Efficiency) system further ensures high performance even during peak summer heat, which is particularly common along the coast.


Epta. Preserving our planet with conscious innovation. Together.

EPTA – A multinational group specialising in commercial refrigeration, it operates worldwide through its brands Costan (1946), Bonnet Névé (1930), Eurocryor (1991), Iarp (1983), and Kysor Warren (1882). Epta positions itself on the domestic and international markets as a partner capable of producing and marketing complete refrigeration systems, thanks to the integration of specific product lines such as: traditional positive vertical and semi-vertical, vertical and negative horizontal refrigeration counters, incorporated unit counters (Plug-in) for the Retail, Food & Beverage and Ho.re.ca sectors, medium and large power units and a complete portfolio of pre- and after-sales services. Headquartered in Milan, it has more 8,000 employees, several production sites in Italy and abroad, and a capillary technical and commercial presence all over the world, guaranteed by more than 40 technical-commercial branches.

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