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Beer&Food Attraction: the beverage sector in Italy, referring to wholesalers, grows by 39% compared to pre-Covid levels

Fiera di Rimini is preparing to turn the spotlight on Beer&Food Attraction, the leading European event for the beverage and bar industry organised by Italian Exhibition Group (IEG), scheduled to take place from 15 to 17 February 2026

30, Oct 2025

The Rimini Exhibition Centre is preparing to turn the spotlight on Beer&Food Attraction, the leading European event for the beverage and bar industry organised by Italian Exhibition Group (IEG), scheduled to take place from 15 to 17 February 2026. 

Following the success of the last edition — with 600 exhibitors and more than 130 international buyers from 40 countries — the event is being revamped and expanded, with the new Mixology Attraction brand, a redesigned exhibition layout and areas designed to enhance the out-of-home community, making the exhibition experience even more engaging, thematic and functional for exhibitors and visitors alike.


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