Sustainability, traceability and quality: the Norwegian model convinces consumers
In 2025, Norwegian salmon has confirmed its position as one of the most loved foods by Italians: according to research by the Norwegian Seafood Council, almost 75% of consumers in Italy indicate it as their favorite choice among the available varieties, a figure significantly higher than the global average, currently around 61%. A result that highlights not only the appreciation for the taste and versatility of the product, but also a growing attention to factors such as origin, quality and sustainability.
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out