OX-ICE: the natural barrier against contamination
FOOD ICE Ice Cube, an Italian company leader in the production, sale and distribution of packaged food ice, reaffirms its commitment to food safety with OX-ICE, the exclusive patented production process that enriches ice with active oxygen, providing a real natural barrier against bacterial and viral contamination.
Palermo, June 16, 2025 - Food ice, a food in all respects, must be treated according to stringent standards. However, in professional practice, it may happen that it is handled incorrectly: removal with unsanitized scoops, storage in unclean containers or in freezers that are not adequately maintained. These behaviors increase the risk of accidental contamination, even slight, which can compromise the conformity of the product.
To respond to these critical issues, Ice Cube has developed and consolidated over the years OX-ICE, a patented production process in collaboration with the University of Palermo, which involves enriching water with active oxygen before freezing. The result is an ice that has a natural protective barrier against post-production contamination, along the entire supply chain: from packaging to storage, up to professional use.
OX-ICE is certified by DNV according to the STP89 standard and stands out for the controlled use of hydrogen peroxide, which acts as a natural sanitizing agent thanks to the oxygen radicals generated during its decomposition. These elements allow effective action against pathogenic microorganisms and environmental contaminants.
Comparative tests conducted over time have confirmed the effectiveness of OX-ICE: in the presence of high contamination, a strong reduction in bacterial loads is recorded; in the case of light or moderate contamination, the values remain below the legal limits for drinking water, ensuring product compliance. The systematic use of OX-ICE in professional contexts therefore represents a conscious and responsible choice for food safety.
“Ice Cube has always been attentive to the quality and safety of its product – comments Leopoldo Lipocelli, co-founder of Ice Cube – The OX-ICE process is concrete proof of this: a consolidated technology, the result of research and responsibility, which reflects our respect for the entire supply chain and for end consumers. It is also thanks to solutions like this that our customers continue to choose us every day”.
OX-ICE is just one of the elements that demonstrate Ice Cube's constant attention to innovation and quality. The company uses renewable energy thanks to photovoltaic systems and stands out as the only edible ice producer in Europe to offer 100% compostable and biodegradable packaging, OK COMPOST certified, with a reduced use of inks to reduce the environmental impact.
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ICE CUBE is the first producer in Italy of pure ice for food use. An innovative company that is conquering the European market thanks to its range of products. ICE CUBE ice is produced with pure, crystalline, odorless and tasteless oligomineral water. The high quality is ensured by the conformity of the production process and the product with the innovative OX ICE production technology, Ice Cube ice has maximum food safety against accidental contamination. ICE CUBE covers the entire national and European territory, using specialized operators and dedicated platforms, in the Ho.Re.Ca and GDO channel.
ICE CUBE PRESS OFFICE
Noemi Cervi Cell. 346 8433966 – noemi.cervi@wondercomunicazione.net
Emanuela Capitanio Cell. 347 4319334 - emanuela.capitanio@wondercomunicazione.net
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