From October, a multimedia campaign across television, radio, the press, billboards and events
Montasio PDO is once again taking centre stage in a new multimedia campaign which, from October, will showcase this iconic cheese of Friuli Venezia Giulia and Eastern Veneto across the main local and national media.
Television, radio, the press, billboards and events will be the tools through which the Consortium for the Protection of Montasio Cheese will, over the coming months, tell a story dedicated to quality, tradition, research and the value of a supply chain deeply rooted in its region of production. It is precisely this convergence of tradition and research that gives meaning to the campaign’s message, ‘Made well, for your well-being’; not merely a slogan, but the essence of the story of a cheese that preserves the value of tradition whilst, at the same time, retaining nutritional and functional properties backed by scientific research.
“Communicating the story of Montasio means telling the story of much more than just a cheese,” comments Renato Romanzin, director of the Consortium for the Protection of Montasio Cheese. It means telling a story of people, hard work, the local area and quality, a story that is renewed every day. Montasio PDO embodies a wealth of tradition and expertise, complemented by nutritional characteristics that make it a complete food. With this campaign, we aim to bring our story to an ever-wider audience, raising awareness of what makes Montasio so special
From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out