This isn’t your usual tartare: hand-chopped veal
Centro Carni Company is expanding the horizons of the YOU&MEAT brand by introducing an exceptional new product: hand-chopped veal. This move marks a new milestone in the brand’s growth, drawing on over forty years of expertise in meat processing to consolidate YOU&MEAT’s position in the premium fresh meat segment.
In 2025, the sector handled volumes of 2,870,257 kg in the large-scale retail sector (LSR). Of this, a full 73% passed through hypermarkets, supermarkets and self-service outlets, which recorded a 10.4% increase compared to the previous year. Even more surprising is the performance of discount stores, which saw their growth double to +20.9%. (Circana data as at 31 December 2025).
Centro Carni Company has successfully tapped into this potential, transforming an artisanal speciality into a modern product, capable of driving the entire sector thanks to cutting-edge service standards.
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From traditional advertising to digital tools such as Newsletter and Direct Email Marketing. Let's build together the most effective communication strategy for your growth.
Find out