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Meat and cured meat consumption: households prioritise affordability and perceived value

By CLAL - Teseo

15, Jun 2026

Data updated to April 2026 confirm a trend that is gradually reshaping the protein intake of Italian households:

consumption is favouring the most affordable categories or those perceived as offering high value, whilst segments most exposed to inflationary pressure are suffering. Rather than an overall reduction in meat consumption, we are witnessing a shift in demand towards proteins considered more affordable.

CLAL Team
https://teseo.clal.it/news/it/consumi-carni-e-salumi-le-famiglie-premiano-convenienza-e-valore-percepito/

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