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Colruyt launches hybrid meat. EFA News: is this a good idea?

Belgian chain offers 38% ‘vegan’ sausages, ignoring the latest market trends

18, Sep 2025

The Colruyt Group is attempting an original and daring move: the launch of a hybrid meat product mixed with vegan ingredients. At Colruyt Lowest Prices and Okay stores, the Belgian chain is selling burgers and sausages mixed with vegetables, mushrooms, legumes and other plant-based ingredients.

lml - 53610
Halle, Belgio, 15/09/2025 14:19
EFA News - European Food Agency

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