Retail consumption in March 2026: pork sales pick up, beef under pressure
Following an initial two-month period already marked by a significant shift in consumer spending towards more affordable protein sources, the latest figures as of March 2026 confirm and reinforce this trend: pork continues to lead the growth (partly due to a slight fall in average prices), whilst beef remains the category most affected by inflation. As for cured meats, difficulties persist for cooked ham and mortadella, whilst prosciutto and salami are holding up better.
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