The US plant-based food giant will be called simply ‘Beyond’: an attempt to balance its accounts, which are always in the red?
The ‘semantic’ issue surrounding ‘plant-based’ meat is back in the spotlight. After the EU presented a list of 29 ‘meat’ terms as part of a proposal to ban their use in the marketing of plant-based alternatives a fortnight ago, across the Atlantic, news has emerged that US company Beyond Meat, one of the giants in the plant-based alternative products sector, has decided to remove “Meat” from its name, which will now simply be “Beyond”. Ethan Brown, founder, president and CEO of the US meat alternative manufacturer, made this revelation in an interview: the news, which is sensational at least for the sector, will probably be confirmed tomorrow by the company's top management when the figures for the second quarter of 2025 are presented.
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Roma, RM, Italia, 04/08/2025 16:42
EFA News - European Food Agency
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