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Second edition of the ASSICA Observatory: Cured meats and distribution together for the future of the sector

At the second edition of the ASSICA Observatory, the industry and the retail sector compare notes on industry scenarios, growth prospects, and new consumption dynamics.

08, Oct 2026

Building a shared vision for the future of the pork and cured meat supply chain—spanning everything from shifts in the international landscape to new purchasing dynamics at the point of sale—was the central theme of the second edition of the ASSICA (Association of Meat and Cured Meat Industries) Observatory. The event brought together representatives from the industry and the retail sector yesterday, October 7, at the Auditorium Testori in Palazzo Lombardia to discuss the strategies needed to support the sector's competitiveness, growth, and value enhancement.


https://www.assica.it/


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