Companies like Meatless® from BENEO see hybrids as a long-term, cost-effective solution—especially for flexitarians and meat reducers. Globally, 1 in 3 consumers now identify as flexitarian, and 4 in 5 are cutting back on meat
Across Europe, many consumers are rethinking their meat consumption. A Mintel study found that 1 in 2 young consumers in Italy have reduced their intake of red meat and poultry.[1] While plant-based products are gaining traction, most consumers still enjoy meat but are simply eating less of it.
Hybrid products are gaining momentum as they blend meat with plant-based ingredients like wheat, faba beans, or peas. The result? Familiar texture and juiciness, but with improved nutrition and often lower fat. Natural flavourings and texturisers help recreate the meaty experience, even with less meat.
Companies like Meatless® from BENEO see hybrids as a long-term, cost-effective solution—especially for flexitarians and meat reducers. Globally, 1 in 3 consumers now identify as flexitarian, and 4 in 5 are cutting back on meat. In a recent survey, 71% of flexitarians said they would consider hybrids—49% to reduce meat and 43% for sustainability and innovation[i].
The Meatless® range of plant-based texturates helps manufacturers create products that maintain the taste and feel of traditional meat dishes while lowering meat content. These hybrid solutions deliver the right bite, juiciness, and mouthfeel—at a lower cost.
Take the hybrid burger with 30% less beef, using Meatless® Faba bean flakes. It offers firm texture, great flavour, and lower fat and calories. The flakes are easy to incorporate into current recipes, freeze-thaw stable, and help cut production costs.
https://www.beneo.com/meatless-hybrid?utm_source=website&utm_medium=display&utm_campaign=meatless&utm_content=Lihajaruoka
[1] Kantar Profiles/Mintel, internet users aged 16+ (France, Italy, Germany, Poland, Spain) December 2022 and September 2024
[i] Source: BENEO Global Plant-Based and Meat Hybrids Survey 2023 - Global Flexitarians (N = 1855)
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