EptaConcept and Eurocryor present new solutions with a wide application range.
Epta exhibited its most innovative natural refrigeration solutions under the Eurocryor brand name at iMEAT® 2025, the biennial international trade fair of reference for meat operations, conceived to furnish the surfaces of complete butcher's shops with turnkey projects by EptaConcept.
Shaped by EptaConcept's multi-disciplinary interior design team, Epta's stand evoked the evocative atmosphere of a small butcher's shop, as an example of the support that the team, thanks to its consolidated design skills, can offer clients in the development of an exhibition and experiential itinerary. By integrating layout and merchandising suggestions with Epta's various products and technologies, EptaConcept creates turnkey points of sale capable of offering unparalleled sales experiences while faithfully representing the butcher's identity.
EUROCRYOR IS EXCELLENCE FOR EVERY NEED
Eurocryor's solutions are ideal for a wide range of applications, distinguished by a level of excellence aimed at satisfying every need of butchers and managers, in a combination of technology and customisation.
The perfect preservation of the fine cuts is in fact ensured by the most advanced refrigeration technologies Dynamic System, to preserve the properties of the meat during its entire life cycle, minimising its average weight loss in 24 hours and preserving its organoleptic characteristics, and Adaptive System, for adjustable refrigeration according to environmental conditions.
Eurocryor is also characterised by the total customisation of all its solutions which, with attention to the smallest aesthetic details with customised shapes, colours, materials and finishes, are predisposed for integration directly into the counters of complementary furnishings, cash registers and professional weighing devices, in order to optimise space and simplify the work of operators.
EUROCRYOR TOWERS ELEVATE THE IMAGE OF THE BUTCHER'S SHOP
In response to the trend of vertically displaying food, which is progressively imposing itself as a visual merchandising strategy, Eurocryor has developed a wide range of refrigerated towers, designed to elevate the image of the butcher's shop and give meat unprecedented visibility.
In detail, Eurocryor exhibited at the Fair the Retrobanco Tower, designed to preserve cuts, even large ones, for a long time, in a glass structure on all four sides that also makes the visible workshops visible, with the aim of reinforcing the consumer's perception of quality, hygiene and craftsmanship. In addition, two new-generation, class-B Integral propane towers were presented, perfect for proximity shops.
@iMEAT®2025, Eurocryor confirmed that its offer goes beyond mere refrigeration, promoting innovation, passion and a vision of the future, for a butcher's shop that, while being traditional, is increasingly modern, efficient and sustainable, in accordance with the latest regulatory developments.
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